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PARIS — France’s Marie Claire has revamped itself for fall. The 85-year-old title will debut a brand new look with its September vogue situation below new inventive director Adrien Pelletier, who took the design reins of the magazine in February.
Pelletier collaborated with Paris and Shanghai-based design company Manufacturing Kind to develop a brand new, cleaner font and sharpen the magazine’s visible id throughout platforms.
“This new inventive impulse will give even higher resonance to our content material and may permit Marie Claire to place itself as an much more premium journal. With higher pacing, visible cues and house, the studying expertise will achieve in readability and high quality. Our digital and social platforms are additionally included in the identical bold aesthetic momentum,” mentioned editorial director Katell Pouliquen.
The primary version will hit newsstands Sept. 8 with two covers that includes Brazilian mannequin Laiza De Moura, shot by Swedish photographer Olof Grind. Trend options prime 168 pages, whereas interviews embrace French stars Camélia Jordana and Vincent Lacoste, in addition to novelist Eric Reinhardt.
Extra present occasion content material options an in-depth report about Mexican girls serving to American girls get abortions, as a part of the journal’s positioning on political points.
That will probably be a giant chunk of the net content material as properly, with the Marie Claire web site strengthening its protection of present occasions on its homepage. It is going to additionally function digital covers to additional solidify its model id and on-line presence.
Pouliquen joined the journal from rival Elle in early 2020, with an intention to revive the sleeping magnificence and make it extra related in altering instances, readjust the model’s priorities to wellness and well being, and make the title extra inclusive. To that finish, she’s put plus-size fashions on the duvet in addition to Andie MacDowell when she debuted her grey hair at Cannes.
Pelletier beforehand held design positions at Harper’s Bazaar and GQ in London, and L’Officiel and Grazia in Paris.
Marie Claire stays the highest title in France, with a paid circulation of 286,867 copies monthly and a readership of 1.4 million, as audited by France’s Alliance for Print and Media Knowledge affiliation of publishers. The web site boasts 5.6 million guests monthly.
Marie Claire U.Ok. closed in 2019, whereas Marie Claire U.S. shuttered its print version in 2021.
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