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THE WHAT? Beiersdorf-owned Nivea has appointed Energy League Gaming (PLG) because the gaming company to relaunch its group of feminine video games within the Center East, named Ladies Acquired Sport (GGG) on social media.
THE DETAILS The group is claimed to be a protected area for feminine avid gamers to attach and collaborate, with Nivea aiming to launch a devoted platform to share their tales in addition to assist them overcome societal challenges they face.
The platform could have weekly streams and tournaments, in addition to skincare suggestions for ladies. The pilot scheme obtained a 95 p.c optimistic sentiment from the audience, reaching 15 million females in 2021 in KSA and UAE.
THE WHY? Sagun Verma – Advertising Director MENA of Nivea, mentioned: “We like to see that Nivea merchandise are extensively used and contact shopper lives every day throughout the Center East & North Africa area. Our model values of Care & Belief are mirrored in our merchandise, our organisation, and likewise throughout the activations in our markets. Empowering girls is one such key focus for the model, particularly empowering feminine avid gamers within the area.
“They’re a rising group and with our digital platform, Ladies Acquired Sport, we purpose to assist them once they face challenges corresponding to cyberbullying. Nivea believes in creating consciousness round these challenges, and in doing so we need to assist feminine avid gamers to pursue their hobbies and careers with out limitations.”
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