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THE WHAT? L’Oréal’s company enterprise fund, BOLD has introduced a minority funding in micro-printing agency Prinker. Phrases of the deal weren’t disclosed.
THE DETAILS The Korean start-up’s short-term tattoo merchandise have gained a number of CES Better of Innovation awards in addition to the worldwide IF Design award. The 2 corporations have been working collectively to develop the newly unveiled L’Oréal Forehead Magic, which purports to be the primary handheld digital forehead make-up applicator. Utilizing AR expertise and patented AI-algorithms, the at-home microblading gadget scans the person’s face and makes suggestions on one of the best forehead form which is then printed in seconds robotically.
THE WHY? Barbara Lavernos, Deputy CEO answerable for Analysis, Innovation and Know-how at L’Oréal, explains, “At L’Oréal, our researchers are partnering with excessive finish expertise start-ups to create the way forward for magnificence. Collectively, by combining our expertises, we develop unmet customized shopper experiences. Via this strategic funding, we are able to fulfil our deep dedication to bringing breakthrough magnificence applied sciences that really empower boundless personalisation and self-expression into the palms of each individual.”
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