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Mannequin and creator Emily Ratajkowski has simply been named as the brand new face of Flowerbomb by Viktor & Rolf.
The enduring floral perfume first launched in 2005, and rapidly cemented its standing as a best-seller. Described as an “explosion of a thousand flowers”, the scent marries notes resembling rose, freesia, sambac jasmine and Indian osmanthus. Brilliant, scrumptious and splendidly complicated, the olfactive icon has remained a best-seller for the couture home 17 years on.
Ratajkowski is the proper collaborator. “We’ve admired Emily Ratajkowski for a very long time and we’re glad to welcome her to the Viktor&Rolf household,” founders and creative administrators Viktor Horsting and Rolf Snoeren shared on Instagram. “Emily’s multifaceted vary of qualities, empower her to be the proper embodiment of Flowerbomb.”
learn extra: CONSIDERING SEX ON THE FIRST DATE? EMILY RATAJKOWSKI HAS SOME VERY RELATABLE ADVICE FOR YOU
The accompanying marketing campaign — which has been slowly rolling out through social media — can also be a feast for the senses. Shot by Loïc Peoc’h, the visuals present Ratajkowsi swathed in pink tulle (a color similar to that of the enduring sweet pink Flowerbomb vessel) and with a excessive ballerina bun.
Additional pictures additionally present her items from the Viktor&Rolf couture assortment, together with a shortly tulle skirt, embroidered bralette and sweet stripped wrap shirt. In a phrase, she seems to be unimaginable.
Satisfied? Store Flowerbomb beneath.
Viktor & Rolf Flowerbomb eau de parfum, $257. SHOP NOW
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