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THE WHAT? Charlotte Tilbury has championed the significance of experiential experiences, kicking off a bus marketing campaign for its PillowTalk vary, which is able to make stops throughout Europe.
THE DETAILS The pink double decker bus has a big format digital display displaying AV content material, and options light-up mirrors, immersive theming, cabinets of Charlotte Tilbury merchandise, and a champagne fridge.
The marketing campaign is alleged to have a influencer attain of greater than 2.5 million, and 100 fast journey appointments on the bus.
THE WHY? As extra customers flocked to social media through the pandemic, Charlotte Tilbury states its ‘essential for experiential campaigns to offer photo-friendly moments that may amplify their attain.’
Dean McCormick, Managing Director, mentioned: “In a post-pandemic world, folks need experiences that they will contact and really feel, however that doesn’t diminish the significance of making work with the potential for an enormous social attain.
“As a result of we do every little thing in-house, from conceptualisation to bodily builds, each facet of the bus was created with advertising in thoughts to be as social media pleasant as attainable.”
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