Kristen Stewart Stars In Chanel’s Spring 2023 Marketing campaign

“Kirsten Stewart is the one that jogs my memory most of Gabrielle Chanel,” says Virginie Viard, inventive director of CHANEL. “She embodies the attract of CHANEL completely.”

After a wide ranging present on the Grand Palais Éphémère, accompanied by pictures paying tribute to Nouvelle Obscure by Inez & Vinoodh, CHANEL unveils its Spring Summer 2023 Ready-To-Wear collection marketing campaign, that includes Stewart within the South of France.

Additionally shot by Inez & Vinoodh, the marketing campaign takes us throughout the home’s native nation, capturing Stewart as the trendy picture of its enigmatic founder.

“She has a really particular relationship with the Home,” explains Viard. “Once I first met her in 2013, it was immediate. I’ve all the time been fascinated by her face, her perspective… And she or he understands CHANEL clothes so effectively.”

Composed of contrasts, masculine and female, transparency and opacity, simplicity, and class, the CHANEL attract is interpreted by Kristen Stewart with an innate grace.

In only a few snaps, we’re taken by the black-and-white scenes of Parisian life, rife with its bustling tradition in cinemas, cafes, the metro, and 31 rue Cambon, which then give strategy to the vivid colors of vineyards, orange groves, and the Mediterranean Sea. The French panorama, in all its glory, will all the time be the quintessential backdrop of Viard’s imaginative and prescient.

Paying homage to the model’s heritage with new takes on the classics, the spring assortment demonstrates how the timeless attraction of its core design aesthetics offers its clothes an agility match for the trendy lady.

In a single picture with Stewart reclining amongst the orange bushes, we see the standard camellia holding its personal with softness and energy on a belted LBD. Bows of all sizes and shades function prominently throughout the vary on footwear, clothes, and past.

Iconic tweed units are revisited in new proportions, combining a brief jacket with a low-waisted pencil skirt in contemporary raspberry pink. And talking of color, the home’s emblematic duo of black and white and its infinite potential is spotlighted by layers of distinction and new silhouettes.

To go behind the scenes of the visible journey, GRAZIA completely shares imagery from the making of CHANEL’s newest marketing campaign.