[ad_1]
In impoverished post-war Italy, Guccio Gucci and his Florentine atelier did the unthinkable by turning to an surprising materials, bamboo, for his or her newest artisanal creation.
Now, over 1 / 4 of a century later, their Bamboo 1947 bag is taking centre place in Gucci’s golden crown of signature baggage.
Becoming a member of the lineup of Jackie 1961 and Horsebit 1955 kinds, the vintage silhouette finds new meaning in its 76-year-old historical past by fronting the posh label’s newest marketing campaign with Chinese language supermodel Liu Wen.
The newest marketing campaign exalts the hand-crafted and bespoke historical past of the bamboo silhouette, which has since change into an emblem of Gucci’s imaginative method to design—and one which has come from an austere previous.
That includes a saddle model and quintessential wood-burnt bamboo deal with, the marketing campaign supplants the Bamboo 1947 because the epitome of luxurious as a result of it’s one thing that’s innate to the wearer. One thing that’s treasured and cherished. Beloved, even.
The marketing campaign juxtaposes Wen and the bamboo bag as an intimate relationship. Within the body, the bag takes on a brand new life because the keeper of secrets and techniques, a sartorial coup de foudre and the thing of our affection.
As a result of nothing turns into between you and your bag. Particularly when it’s crafted from a handwrought bamboo stalk over an open flame.
Similar to Wen, who joins a legion of favor savants like Chloë Sevigny, Harry Styles and Princess Diana who’ve additionally succumbed to the attract of the Bamboo 1947, this marketing campaign is a homage to the enduring bond between you and your eternally piece.
As a result of that’s precisely what the Bamboo 1947 is: timeless.
Store the newest object of your want under:
Gucci Bamboo 1947 Jumbo, $6040. Shop Now.
Gucci Bamboo 1947 small, $7035. Shop now
[ad_2]
Source_link
