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The atelier of French-Italian luxurious outwear model Moncler will need to have had Lorde’s blissfully psychedelic third studio album Photo voltaic Energy on repeat whereas designing their most up-to-date Summer season 2023 marketing campaign.
Reimagined for hotter days, Moncler’s fashions take to the entrance of the digital camera for a sequence of evocative images that mirror and redefine the model’s mountaineering spirit.
Lensed by Thierry Le Goués, the brand new season items are cropped, slashed and washed in technicolour hues which are harking back to the maison’s signature down jacket, but are equally balmy of their summer-ready disposition. Merely put, the model is able to let the bliss start.
Forging a balmy future for the wintery-fresh label, the brand new campaigns marks a step ahead within the model’s pursuit for a year-round journey.
On the root of the marketing campaign lies a want for a journey, a sartorial odyssey that subverts the everyday sandy and saturated campaigns of yore that positions the new-season providing as an antidote to the chilly climate.
Toying with sturdy distinction and chiaroscuro, the maison is making a dramatic assertion that this upcoming season will likely be in contrast to another.
The marketing campaign performs on proportion and lightweight for a dynamic sequence that supplants the wearer because the hero of their very own story. Fundamental character vitality, if you’ll.
It’s barely surreal, with the dream-like essence of the marketing campaign evoking the hallucinatory daydreams that come from spending a day within the solar.
Come the scorching months forward, the new collection is outfitting any itinerary.
Must you be heading to the poster card seashores of Positano, or tramping across the lakeside French alps, the label’s newest items—which vary from a jacquard pastel pink one-piece swimsuit and sky blue transitional windbreaker—are an apt addition to any solar saluters wardrobe.
This season, Moncler is ushering in a critical burst of solar energy.
Moncler Assortment Summer season 2023 is accessible now in choose boutiques and on moncler.com.
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