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THE WHAT? Beiersdorf has confirmed that it achieved an natural gross sales improve of 12.2 % within the first quarter of fiscal 2023. The German skincare producer mentioned that its Nivea model, particularly, had an ‘excellent’ first quarter.
THE DETAILS Certainly, Nivea placed on 18 % because of a robust efficiency in Europe and Rising Markets, whereas the ‘persistently profitable’ Derma enterprise gained a powerful 26.9 % with a Eucerin and Aquaphor getting a particular point out. La Prairie, nevertheless, misplaced 12 % as a result of difficult market situations in China.
THE WHY? CEO Vincent Warnery, explains, “Beiersdorf had a wonderful first quarter. Our efforts to rework Nivea are clearly paying off: our model icon grew in all areas and March was really the very best month within the historical past of the model. With sturdy, double-digit gross sales progress, Nivea in Europe and within the Rising Markets, together with our profitable Derma enterprise, compensated for a troublesome quarter at La Prairie – one which was negatively impacted by the results of the Corona lockdown in China. That clearly reveals that we’re like a four-wheel drive car: If one wheel loses traction, the others will hold the car shifting ahead. That provides us even larger stability and safety in instances formed by volatility and crises.”
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