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THE WHAT? L’Oréal Paris has introduced the creation of a League of Specialists. A brand new artistry-focused collective comprised of prime trade expertise who will contribute to the model’s creative imaginative and prescient by way of their varied areas of magnificence experience.
THE DETAILS The League of Specialists will launch with an preliminary three members, make-up artists Allan Aveendano, Claudia Betancur and Erica Taylor. Every will probably be leveraged as an always-on professional for the model and spotlighted alongside key model launches and initiatives.
THE WHY? Ali Goldstein, L’Oréal Paris, US Model President, reveals, “We’re thrilled to announce the launch of our League of Specialists and welcome make-up artists Allan, Claudia, and Erica to our L’Oréal Paris household. Establishing a collective will permit us to higher attain and have interaction with our customers in a manner that feels approachable and relatable. Every artist within the League of Specialists, of their distinctive manner, upholds and empowers our model values of magnificence, price, and inclusivity – serving to to encourage others to feel and appear their most stunning. We look ahead to additional increasing the collective and going past make-up to serve our customers at each step of their magnificence journey.”
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