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THE WHAT? Unilever is alleged to have doubled its income and elevated its advert spend in Russia regardless of public declarations of help for Ukraine’s plight, in accordance with a report printed by the Moscow Instances.
THE DETAILS Unilever Rus greater than doubled its web revenue in 2022 versus 2021 figures, and spent 10 p.c extra on promoting, the Moscow Instances reviews, quoting figures launched by Comply with the Cash.
THE WHY? Unilever informed Comply with the Cash that the rise in revenue is a consequence of inflation and the fluctuating worth of the ruble however didn’t tackle Comply with the Cash’s claims that it had upped advert spend within the nation.
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