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THE WHAT? Beiersdorf is marking World Setting Day with sustainability improvements within the Nivea Solar and Nivea Lip Care classes and a refillable packaging answer for its Eucerin model.
THE DETAILS The Nivea Solar assortment has been optimized when it comes to packaging and components, with UV filters octinoxate and oxybenzone eradicated and bottles that includes 50 % recycled materials for the Solar Defend & Moisture line.
Nivea Lip Crae, in the meantime, has been reworked with plastic changed with cardboard packaging, diminished power consumption within the manufacturing course of and decrease CO2 emissions in transport. The brand new vary will hit the German market in September this yr.
Eucerin, in the meantime, has launched a refillable jar for its Hyaluron Filler Day and Evening Cream, saving 90 % of plastic in comparison with the earlier packaging.
THE WHY? Gitta Neufang, Company Senior Vice President International R&D at Beiersdorf, explains, “Based mostly on our robust experience and innovation energy, we’re working intensively to remodel all our present merchandise in the direction of sustainability. Passionately, we try to mix our glorious skincare advantages and superior product efficiency for our shoppers with including sustainability features.”
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