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THE WHAT? Dries Van Noten’s newest retail idea is designed to showcase the interaction between the designer’s magnificence, perfume and equipment ranges, based on a report printed by WWD.
THE DETAILS The Belgian style label’s new retailer, which is positioned on Paris’ Quai Malaquais, is loosely zoned however shows all through are designed for instance the hyperlink between the comparatively newly launched make-up and perfume traces and the extra established equipment vary.
WWD experiences that the luxurious model is planning to roll out the idea to different shops from subsequent yr, timed to coincide with the deliberate growth of the model’s magnificence and perfume supply.
THE WHY? Van Noten advised WWD, “It’s necessary to indicate that every little thing is sharing the identical imaginative and prescient. We don’t see the make-up and fragrance as separate from the garments. For me, it’s like one large, unified challenge, and I actually needed to underline that.”
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