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THE WHAT? After launching her North American Renaissance World Tour, Beyoncé returns to the perfume business. She is planning a brand new fragrance, her first since 2014’s Rise.
THE DETAILS? Beyoncé shared information of the upcoming fragrance on July 19, although particular particulars stay restricted. In keeping with her web site, the unnamed fragrance will price US$160 and be out there solely within the U.S. and Canada by way of Beyonce.com. Delivery begins in November, and each buy consists of an unspecified “particular reward”. The fragrance combines scent notes, together with clementine, golden honey, and Namibian myrrh.
THE WHY? Beyoncé has a historical past of releasing profitable perfumes, together with Warmth, Pulse, and Rise. Regardless of followers’ requires Renaissance visuals, this new perfume may discover its personal success. Her web site suggests a potential hyperlink between the fragrance and her Renaissance album, including one other layer of curiosity to the upcoming launch.
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