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August 2023 – It’s Journey Time with Elizabeth Arden! The wonder model embraced the China summer time holidays with an island-wide “Journey with Arden” marketing campaign in Hainan. This 12 months’s “Journey with Arden” marketing campaign takes on a contact of quirky humour in collaboration with Paris illustrator, Marie Assenat, to create enjoyable, animated graphics. The summer time marketing campaign additionally ties in with the twond Hainan Worldwide Offshore Responsibility-free Buying Competition – good time for some merry buying with Elizabeth Arden!
In collaboration with China Responsibility Free Group, the Elizabeth Arden vacation themed bus makes its Hainan tour stops at cdf Sanya Worldwide Responsibility Free Buying Advanced, cdf Haikou Worldwide Responsibility Free Buying Advanced, Crowne Plaza Sanya Haitang Bay Resort and in style vacationer vacation spot Wuzhizhou Island Wharf. On board the exercise bus, clients will likely be “touring” New York Metropolis at night time, “snowboarding” on the Swiss Alps, “sunbathing” at Hainan seaside resort and “dancing” in Amsterdam’s tulip fields. Interactive play buttons within the setup allow clients to be taught unique magnificence suggestions with Elizabeth Arden merchandise in varied situations : Nighttime, Wintertime, Summertime and Springtime. Prospects can even get to trial Elizabeth Arden iconic journey must-haves on the product partitions. Afterwhich, they’ll proceed to conveniently make an order immediately on cdf preorder APP just by scanning a QR code.
Every scene gives good photographic moments for the purchasers to share on social media.
Upon sharing on social media their lovely moments on board the Elizabeth Arden journey bus, clients will be capable to acquire a memento vacation spot stamp on an identical themed collectible pocket book.
Expertise Elizabeth Arden’s journey bus.
Over at cdf Haikou Mova Mall, Elizabeth Arden pops up subsequent in a tram, offering enjoyable interactive moments for purchasers whereas providing memento magnets as tokens of appreciation.
Restricted version themed sling bag may be collected as present with buy on the cdf Haikou Mova Mall tram popup.
Expertise “Journey with Arden” Tram service at cdf Mova.
Prospects in Hainan would probably have been pre-enticed by Elizabeth Arden’s engaging choices through Ctrip platform and Juneyao Air. Elizabeth Arden does a branding takeover on board a flight from Shanghai Hongqiao to Hainan, stunning clients with “Journey with Arden” souvenirs and inflight actions.
Along with collaboration with China Responsibility Free Group, Elizabeth Arden additionally pops up with differentiated “Journey with Arden” airport themes in Hainan Growth Holdings’ International Premium Responsibility Free (GDF) Plaza and Wangfujing Worldwide Responsibility-Free Harbor Metropolis.
Find out about Elizabeth Arden’s iconic journey must-haves across the baggage conveyor belt at GDF Plaza.
Work together with Elizabeth Arden’s travelling “followers” at Wangfujing Worldwide Responsibility-Free Harbor Metropolis.
Yumie Chia, Common Supervisor of Elizabeth Arden Asia Pacific Journey Retail commented, “Elizabeth Arden conducts a Journey with Arden marketing campaign nearly yearly. This 12 months’s marketing campaign goals to convey extra enjoyable and laughter to our clients. Responsibility free buying must be a cheerful exercise and our artistic twist of retailtainment is focused to convey extra smiles and pleased recollections, thereby enabling clients to forge a more in-depth relationship with our model.”
The 2023 “Journey with Arden” marketing campaign will likely be additional executed in different areas. Every area will current a differentiating enjoyable ingredient.
For enquiries, please contact:
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