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THE WHAT? Actress Molly Sims has introduced the launch of her new model YSE Magnificence, of which she is Founder and Chief Artistic Officer.
THE DETAILS The product line options objects devoted to girls with darkish spots, hyperpigmentation, solar injury, photo-aging, and pimples scars, launching with six foundational, brightening SKUs.
Sims labored with magnificence incubator SOS Magnificence to develop the brand new vary.
THE WHY? Sims is concentrating on millennials which can be uncovered to environmental air pollution, power stress, hormonal shifts, extreme solar, and blue gentle publicity.
Sims said: “After years of combating hyperpigmentation, attempting each product underneath the solar, and creating my very own cocktail of concoctions… I acknowledged a gap out there for a simplistic skincare routine that marries science-backed clinicals with the wonder and ease of luxurious.”
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