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THE WHAT? AmorePacific has signed a contract with LabGenomics which can see the Korean cosmetics behemoth provide its prospects a DTC genetic testing service, which might then inform a bespoke skincare program, in line with a report printed by the Korea Biomedical assessment.
THE DETAILS Underneath the phrases of the deal, LabGenomics will present some 3,000 assessments, which AmorePacific will provide to prospects underneath the My Pores and skin DNA banner on its Amore Mall web site. The outcomes will inform product suggestions.
THE WHY? As shoppers more and more search extra personalised regimens, AmorePacific’s DNA testing service is geared toward boosting gross sales of skincare merchandise.
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