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THE WHAT? Avon has partnered with Good Corp to launch a digital try-on (VTO) on-line procuring expertise in 9 preliminary markets, together with the UK.
THE DETAILS The immersive expertise is powered by Good Corp expertise, and can initially launch within the UK, South Africa, The Philippines, Italy, Poland, Russia, Romania, Czech Republic, and Turkey.
By Good Corp.’s AI and AR digital try-on expertise, Avon’s prospects are capable of immediately attempt on merchandise through their cellular digicam or webcam on desktop, seeing merchandise come to life with hyper-realistic outcomes.
Avon reps are additionally capable of supply their prospects an enhanced high-touch procuring expertise. Within the UK, the VTO expertise can be accessible for over 400 merchandise, throughout Avon’s assortment of lip, eye, and face make-up.
THE WHY? In response to a press launch, “As no bodily product is used, digital try-on additionally supplies a sustainable and hygienic magnificence testing expertise, which is high of thoughts for a lot of customers with elevated considerations round product waste and sustainability.”
Alex Lengthy, Head of Omnichannel World Advertising at Avon, stated, “The sort of magnificence expertise isn’t broadly accessible within the mass magnificence market. Till now, it has solely been status manufacturers providing the sort of model expertise.
“We’re actually excited in regards to the potential of this expertise to assist Avon by enhancing the procuring expertise. Whether or not procuring on-line or by way of a magnificence advisor, prospects can get a really personalised expertise and be assured of their buy.”
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