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When Gucci launched the unique Jackie silhouette in 1961 it was designed with the up to date jetsetter way of life in thoughts. Elegant and sensible. However when Jackie Kennedy Onassis used the leather-based tote to protect her face from paparazzi within the ’70s it was quickly catapulted to cult standing. Because the Italian trend home appears to be like to a brand new path following the departure of creative director Alessandro Michele, Dakota Johnson has stepped in as the brand new face of the bag.
Captured with the bag slung on her shoulder previously, it’s a becoming alignment. In movie and imagery captured by the world-renowned Glen Luchford, the actress makes her approach by means of on a regular basis moments in Los Angeles with completely different variations of the Jackie 1961, every with its personal character, every completely paired to the event. As if she was captured by paparazzi on any given day.
The brand new marketing campaign pays homage to the model’s storied origins as spontaneous snapshots spotlight the silhouette’s intrinsic versatility and enduring class, reflecting a state of co-existence that spans a long time and personas.
At present the Gucci Jackie 1961 is offered in three sizes – mini, small and medium – in a novel array of colourways. Johnson carries a traditional black silhouette alongside snakeskin and vibrant royal blue crocodile leather-based. An extended, detachable shoulder strap, both in leather-based or as a sequence, enhances the Jackie 1961’s adaptable character and practicality. Inside every assortment, the Home introduces artistic interpretations, together with in woven raffia and straw in addition to with velvet tapestry patterns for Cruise 2023.
Watch the marketing campaign movie beneath and discover Gucci’s providing of Jackie 1961 luggage, here.
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