Cartier The Tradition of Design

On the opening of Cartier’s new pop-up The Tradition of Design, a pop-up positioned on the maison’s unique boutique in Sydney’s luxurious precinct on Castlereagh Road, managing director of Cartier Oceania Alban du Mesnil offered poignant knowledge as to why the model had chosen the outdated house to host the brand new experiential exhibit.

“There’s lots of reminiscences right here for folks,” defined du Mesnil. This emotional attachment that Cartier clientele really feel, says du Mesnil, is as a result of just like the theme of the pop up itself – milestones from the maison’s historical past – the boutique represents for a lot of a private milestone. Engagements, marriage, births… Cartier, and the 74 Castlereagh Road boutique, are entwined in these reminiscences.

Thus, making it the proper location to host an expertise devoted to celebrating pivotal moments in time, for each the model and shoppers.

Half boutique, half gallery and completely stylish, Cartier’s The Tradition of Design pop up is an immersive historical past lesson that highlights a number of the greatest design icons of the Maison’s historical past. From the groundbreaking simplicity of the Tank timepieces, to the primary look of the Love collection in 1969 and it’s contrasting stablemate Juste un Clou in 1971, the Tradition of Design pop up allows you to expertise uncover the individuality of every milestone whereas seeing the thread that connects them altogether: the purity of the road, the accuracy of the form, the precision of proportions, the valuable particulars.

The inside of the boutique and its sandstone facade has been remodeled into an interactive set up. The pristine white partitions are adorned with LED lighting that take the form and type of acquainted Cartier silhouettes. Delicate adjustments to the house equivalent to custom-built curved partitions, direct friends to observe a timeline of design whereas reflecting the curved exterior of the brand new flagship on George Street which opened final yr whereas sharp edged gold detailing across the lighting hints to Cartier’s ties to the Artwork Deco interval and aesthetic.

A characteristic wall additionally depicts some equally iconic names connected to Cartier creations: Andy Warhol, who famously wore a Tank day-after-day despite the fact that the battery had run out as a result of he cherished the magnificence of the design. Muse Catherine Deneuve, who has returned because the face of a brand new Tank marketing campaign directed by British filmmaker Man Ritchie co-starring the newest addition to the Cartier household, Rami Malek.

It additionally provides friends the possibility to see up shut the newest chapter of the Tank story, the Tank Française assortment whereas these searching for to stroll away with somewhat one thing particular for themselves also can get pleasure from a singular personalisation expertise.

“Cartier is a pioneering home, in fixed inventive exploration. The Tradition of Design demonstrates the Maison’s potential to create designs that stand the check of time, objects which can be without delay instantly recognisable and bear witness to the previous,” says du Mesnil as a part of the official opening assertion. “With this new pop up, we have fun a singular assortment of creations which have earned a spot within the historical past of jewelry and watchmaking, and within the hearts of our shoppers.”

Cartier’s The Tradition of Design is open now till June 2023.

74 Castlereagh Road Sydney.