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THE WHAT? Chanel has expanded its journey retail presence by opening style and sweetness areas at Paris Roissy-Charles de Gaulle Airport, inside Terminal One.
THE DETAILS In response to a report by DFNI Frontier, Chanel has opened one boutique devoted to its style, magnificence and jewelry, with a second one opened in partnership with Lagardère and Aéroports de Paris that has a nook dedicated to fragrance, make-up and skincare.
The areas are imagined as a stopover between flights or boarding. Positioned reverse one another, the areas have been designed by architect Peter Marino.
THE WHY? The brand new boutiques spotlight a present of dedication to journey retail as Chanel and different worldwide manufacturers put together for a return to progress for the journey market.
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