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THE WHAT? Chanel has appointed K-Pop star NewJeans’ Minji as its official model ambassador within the trend, watch and sweetness classes.
THE DETAILS Minji is the newest member of the band to get tapped for luxurious campaigns over the last few months, with Hyein named because the official ambassador for Louis Vuitton.
THE WHY? Chanel is searching for development in Asia and is capitalizing on the K-Pop pattern with the appointment of Minji.
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