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THE WHAT? Chloe has appointed Guan Xiaotong as its new Fragrancde Ambassador for China and Journey Retail. The information was shared on Coty’s Instagram account and the actor’s Weibo account final month.
THE DETAILS In response to a report printed by Jing Each day, Guan is the model’s first Chinese language ambassador and her huge following makes her a clever alternative.
THE WHY? Coty mentioned on its Instagram account that the Chinese language actress and singer’s luminous spirit and pure radiance make her the proper match for Chloe fragrances – and, presumably, entry to her 37 million Weibo followers can’t damage. It’s value noting too that the appointment comes scorching on the heels of China’s return to journey; with some three years of pent-up demand, journey retail is certain to have a resurgence this 12 months.
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