Dickies and Jameson teamed up for a capsule assortment hardy sufficient for work, however fashionable sufficient for comfortable hour

Workwear manufacturers are recognized for creating among the hardest clothes available on the market, in a position to face up to the harshest environments and take a beating. Amongst those workwear brands is the long-lasting 101-year-old pioneer model, Dickies. Constructed on grit and satisfaction, their high-quality merchandise embody the American employee and have accomplished so for the final century. Now they give the impression of being to have a good time that American working spirit with a collaboration with Jameson Whiskey of their new restricted version assortment, Crafted Collectively.

The gathering’s launch came about in two pop-up retail areas in New York and London. Travis Bennet, an actor greatest recognized for his roles in Workaholics and Historical past of the World Half II, was readily available to take a look at the brand new assortment. (Customers — all of whom have been over 21 — have been additionally handled to bespoke cocktails that includes Jameson’s world-famous whiskies.) The road is now out there by way of Dickies’ web site.

Crafted Collectively celebrates craftsmanship

A century in the past, Dickies was a small Texas firm making bib overalls, and now that they’re the primary workwear model on the planet, they nonetheless haven’t misplaced the deal with craftsmanship. Jameson has an analogous story. Because the unique Jameson dropped within the 18th Century, the corporate has grow to be one of the stalwarts of spirits. With their big selection of flavors and tastes, this whiskey model genuinely has one thing for everybody.

“High quality craftsmanship is a longstanding pillar of our Dickies enterprise and deeply rooted in our workmanship neighborhood,” says Dickies Chief Advertising Officer Sarah Crockett. “Dickies and Jameson teaming up looks like a pure partnership as a consequence of each model identities and our shared DNA. We’re thrilled to collaborate with Jameson to commemorate our model tales and, most significantly, have a good time our loyal clients.”

International Advertising Director for Jameson, Brendan Buckley, echos the assertion and speaks in regards to the shared DNA of craft and kinship being the main target of the collaboration. “Jameson Irish Whiskey was based in 1780 when workwear was the uniform of the working neighborhood, typically seen within the native pub after a tough day’s work,” he says. “In the meantime, Dickies started its life in 1922 as a high quality and revered workwear model. Craft and kinship underpin each manufacturers, and we’re delighted to deliver that shared ethos to life by way of the Jameson and Dickies ‘Crafted Collectively’ assortment.”

What’s within the Crafted Collectively assortment?

Crafted Collectively’s capsule clothing collection consists of workwear-inspired clothes like jackets, overalls, caps, and extra — together with the long-lasting Dickies Eisenhower Jacket. Choose tees and hoodies characteristic a brand new bespoke graphic, designed to pay homage to Jameson’s unique Barrelman icon (which dates again to the 1700s). The whiskey model’s affect will be present in different methods all through the gathering — Jameson’s signature colours, triple stitching on merchandise (a nod to the truth that Jameson Whiskey is triple-distilled), and {hardware} impressed by copper whiskey stills. You’ll be able to even discover hidden flask pockets in among the objects.

Merchandise vary from $20 to $80, making the gathering as inexpensive as it’s fashionable.

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