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THE WHAT? Dior has expanded its luxurious solar care provide, in response to a report printed by Lady and Residence. The LVMH-owned model has added three new merchandise to its Dior Photo voltaic vary, a face, physique and hair oil, self-tanner and after solar balm.
THE DETAILS The trio is designed to work collectively as a three-step routine with the Self-Tanning Gel promising to ‘defend’ (though it doesn’t seem to comprise SPF), the After-Solar Balm designed to appease and hydrate and the Sublimating Oil to boost tanned pores and skin.
THE WHY? With journey again on the agenda, so too is luxurious solar care and analysts are predicting an uptick in gross sales this summer season as journey curbs have been lifted worldwide. Savvy Dior is prepared.
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