Dior Presents Its Haunting SS23 2023 Prepared-To-Put on Marketing campaign

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For Spring/Summer 2023, Dior‘s inimitable Maria Grazia Chiuri explored female energy through reinterpreting the wardrobe of 16^th century Italian noblewoman-come-French Queen Catherine de Medici.

Medici’s affect in court docket was a mix of her intelligence on all issues political and sartorial. An early adopter of high-heeled sneakers, Medici – who was the Queen of France from 1547-1559 – launched corsets and Burano lace to Royal producers.

Praised by critics in Paris in September 2022, Dior’s SS23 assortment – which included crinolines, gloves, satin, yards of lace and baroque-curved heels – has since been dropped at life in a sequence of photographs by famend photographer Brigitte Niedermair.

In a single defining look – a wrap coat midi with vast lapels – Ms. Chiuri was impressed by a map of Paris from the Home’s archive (one which has Avenue Montaigne at its centre) and transposes the streets onto the garment. Because the Home famous again then, it was Ms. Chiuri’s method of displaying how style redefines town and the ladies who navigate it every day.

Elsewhere, you’ll discover a nod to the virtuosity of Dior artisans, their needlework and the Maison’s ancestral savoir-faire, as raffia coats are adorned with delicate flower and fowl motifs, as is a brand new model of the Dior Guide Tote. The latter additionally comes with the Plan de Paris (learn: metropolis map) sketch.

Learn September’s present report here – and see the important thing seems through Niedermair up shut under.