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THE WHAT? AmorePacific’s Etude Home has reported a report revenue for the primary quarter of the present monetary yr as its diversification technique and retailer optimisation program pays off, based on a report revealed by The Korea Instances.
THE DETAILS The model noticed working revenue hits KRW5.3 billion within the first three months of the yr, a marked change from the KRW5 billion reported for the earlier 12 months.
The model has diminished its retailer depend to only 67 and brokered a distribution settlement with common Korean well being and sweetness retailer, CJ Olive Younger.
THE WHY? A spokesperson for AmorePacific instructed The Korea Instances, “Etude Home targeted primarily on increasing its offline enterprise till 2016. Nonetheless, after its enterprise in China was hit by geopolitical points and the COVID-19 pandemic broke out, the model determined to chop down the variety of shops and strengthen its on-line enterprise. We all the time had confidence in our merchandise, so it was only a matter of time earlier than Etude Home would witness a rebound.”
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