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THE WHAT? Sirona India has introduced the acquisition of vegan condom model, Bleu. The deal marks the Good Glamm Group-backed firm’s entry into the sexual wellness class for the primary time, in response to a report printed by Delhi Enterprise Line.
THE DETAILS Sirona has formidable growth plans for Bleu, aiming to develop gross sales tenfold by 2025, reworking it right into a ₹100 crore model, accounting for 15 to twenty % of Sirona’s whole gross sales.
THE WHY? Deep Bajaj, Co-founder of Sirona, stated in a press release, per Delhi Enterprise Line, “Sirona is understood for its class defining merchandise within the intimate and menstrual hygiene classes. As a model, we’re women-first, providing options for his or her unaddressed issues. With this acquisition, we add India’s first vegan condoms to our portfolio. Condoms have historically been focused in the direction of males. Nevertheless, Bleu condoms speak to ladies, which is what caught our consideration. Bleu is made holding in thoughts ladies and their wants. Komal has put a whole lot of laborious work in creating this model, has buyer validation and we hope to scale it additional.”
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