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THE WHAT? Henkel is hoping to carve out a considerable presence in India’s burgeoning premium hair care market, in keeping with a report printed by Enterprise Normal. The German producer of Schwarzkopf hopes to double its market share by 2025.
THE DETAILS Henkel at the moment has a 12 p.c share of the skilled hair care phase and 22 p.c of the styling sector. The proprietor of Taft is aiming to seize 30 p.c of the premium hair styling class and not less than 1 / 4 of hair care total by FY25.
THE WHY? With demand dampened in China, all eyes are on India, which is predicted to develop at a CAGR of 8 p.c over the subsequent 5 years. Presumably, Henkel is hoping to carve out a slice of this development.
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