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THE WHAT? Kao Company has launched a brand new cosmetics model for era Z males, named UNLICS.
THE DETAILS Debuting on Rakuten and Amazon, the model launched two merchandise: a clarifying make-up base and a lotion.
In line with a press launch, “UNLICS will immediately talk the model’s worldview to the digital native era of beauty-conscious males.
“Video contents shall be launched displaying younger males gaining confidence whereas making use of make-up. The movies are designed to set off curiosity in magnificence and shall be used to realize model recognition, understanding, and sympathy.”
Three influencers have joined UNLICS as model companions, who will actively market the model by dwell occasions on social media.
THE WHY? In line with a press launch: “The model responds to the wishes of Gen Z males, whose curiosity in magnificence goes far past easy grooming. Three of the preferred male magnificence influencers in Japan have tied up with UNLICS to participate in all phases of brand name creation, from product improvement to communications.
“By launching a cosmetics model that nourishes the aspiration for magnificence in Gen Z males, Kao is striving to comprehend a society the place everybody can search and categorical magnificence freely, no matter gender.”
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