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THE WHAT? L’Oréal has introduced Caring 4 Magnificence because the winner of its Brandstorm 2023 contest. The French group’s URMODEL idea scooped the highest prize within the international, immersive studying competitors for youth aged underneath 30.
THE DETAILS The ultimate noticed 10 groups from world wide compete for the title, every pitching their AR, VR, AI and metaverse-inspired magnificence ideas to the Brandstorm government jury.
URMODEL goals to ship a hyper-personalised buying expertise by permitting anybody with a cell phone to see themselves because the mannequin on the French magnificence large’s e-commerce websites.
THE WHY? URMODEL was deemed to be essentially the most modern, tech-driven, sustainable, inclusive and possible among the many finalists’ ideas. Jean Claude Le Grand, Chief Human Relations Officer, L’Oréal Groupe, added, “Every year, Brandstorm gives a novel studying alternative, acknowledged with EOCCS certification and providing 100,000 people around the world with insight into career opportunities at L’Oréal. Brandstorm is an integral part of our Groupe, reinforcing both our employer brand and L’Oréal’s global ranking as the fifth most preferred company among students.”
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