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THE WHAT? L’Oréal has been named because the world’s most useful cosmetics model within the Model Finance Cosmetics 50 2023 rating. The French magnificence large’s model worth rose 7 p.c final yr to hit US$12 million. Positioned second was Estee Lauder forward of Nivea, Gillette and Dove.
THE DETAILS The French magnificence large additionally has the very best Sustainability Perceptions Worth, whereas Yves Rocher topped the Sustainability Perceptions Rating chart with 5.87 out of 10.
Chinese language model Chando was topped ‘quickest rising’ model of 2023 whereas Natura was listed because the world’s strongest cosmetics model with a Model Energy Index of 89.1.
THE WHY? Annie Brown, Director of Model Finance, explains, “L’Oréal has as soon as once more come out on high, and Hieronimus has an formidable and strategic imaginative and prescient for the enormous’s future. The L’Oréal model should proceed to prioritise innovation, sustainability and digital transformation because it continues to broaden its affect throughout the globe within the coming years.”
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