[ad_1]
THE WHAT? L’Oréal has introduced a brand new, multi-brand magnificence partnership with Prepared Participant Me, the main cross-game avatar platform for the metaverse.
THE DETAILS Maybelline New York and L’Oréal Skilled will debut 5 unique make-up and hair kinds for avatar creation on Prepared Participant Me that can be utilized on greater than 4,000 platforms and apps worldwide.
“This partnership permits us to raised perceive the urge for food for digital magnificence amongst customers and elevate magnificence experiences,” says Chief Metaverse3 Officer of the L’Oréal Group, Camille Kroely. “With greater than three billion international players, our strategy is to discover new magnificence codes, whereas making the expertise extra accessible and inclusive. Via creativity, know-how and L’Oréal’s magnificence experience, we purpose to supply an area for self-expression that displays the range of our world past ‘bodily’.”
THE WHY? Asmita Dubey, Chief Digital & Advertising and marketing Officer of the L’Oréal Group, explains, “We consider that the way forward for magnificence can be bodily, digital and digital. Our manufacturers are creating new, immersive, and digital experiences utilizing digital areas, in-game personalized experiences, in-virtual world promoting and digital ambassadors and influencers. We’re very excited to put the foundations for the way forward for magnificence on Web3 and the metaverse.”
[ad_2]
Source_link
