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THE WHAT? Lush has partnered with Maison Retail Administration to launch its first retailer in Vietnam, in line with a report revealed by Inside Retail Asia.
THE DETAILS The moral magnificence model lower the ribbon on a 82sq m area in Ho Chi Minh’s CBD district final week and can open an additional door in Hanoi’s Lotte Heart in July.
THE WHY? The Vietnamese market is changing into more and more engaging for multinational manufacturers as the center class grows. Lush’s transfer follows openings by Korean streetwear label, Nerdy.
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