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THE WHAT? Sharon Chuter and her non-profit organisation Pull Up For Change are re-launching its Make It Black marketing campaign for the fourth season, which goals to boost funds for Black founders.
THE DETAILS The present marketing campaign groups up with magnificence manufacturers Neutreogena, ColourPop Cosmetics, e.l.f. Cosmetics and Uoma Magnificence, which can repackage sure merchandise in black and will likely be accessible all through February.
THE WHY? The marketing campaign initially launched in June 2020 following the rebellion of the Black Lives Matter motion, described as a ‘social call-to-action that demanded firms to publicly disclose the variety of black workers of their company workplace and management roles to assist dismantle a system that has led to low financial participation for black individuals.’
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