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THE WHAT? L’Oréal-owned Maybelline is criticised for that includes bearded make-up artist Ryan Vita in an commercial, following an analogous controversy involving transgender influencer Dylan Mulvaney. This marks the second time Maybelline’s alternative of influencers for its campaigns has stirred public unrest this 12 months.
THE DETAILS? The advert, showcasing Vita making use of Maybelline’s “Tremendous Keep” liquid lipstick, prompted a major backlash among the many model’s followers. The video gathered over 1.2 million views in lower than 24 hours, accompanied by many disapproving feedback and requires boycotts on numerous social media platforms.
THE WHY? The response to the advert underscores ongoing societal tensions round gender norms, notably in industries like magnificence which have traditionally been marketed in direction of cisgender girls. This controversy additionally underscores the challenges manufacturers face in balancing efforts in direction of inclusivity with potential backlash from shoppers resistant to vary.
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