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THE WHAT? Beiersdorf-owned Nivea has introduced the sponsorship of UK prime time ITV collection, Starstruck.
THE DETAILS The sponsorship idents had been produced by Dentsu Artistic’s Gleam Studios and concentrate on ‘reverse transformation,’ with three on-screen abilities utilizing the Nivea Cleaning vary to take away make-up.
The adverts will run for eight weeks throughout STV, ITVX and STV Hub.
THE WHY? Whereas a 2022 Guardian report said that two-thirds of the UK’s largest advertisers are stated to be reducing again on conventional tv media in 2023, it appears that evidently Beiersdorf is completely happy to fill the hole.
Andy Rawle, Advertising Director at Nivea, stated: “ITV’s Starstruck felt like the proper place to showcase the effectiveness of our Nivea Cleanse vary the place we see the advert’s stars remodel themselves utilizing our merchandise to disclose their clear and cleansed pores and skin.”
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