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THE WHAT? Musinsa has unveiled a vegan-certified cosmetics model Oddtype, which is aimed toward bolstering its enterprise portfolio.
THE DETAILS The web style platform has launched the vary with two merchandise for the lips, with two additional objects set to be introduced within the first half of the yr.
THE WHY? Geared toward a Gen Z audience, Musina is evolving from its style roots with the providing.
A Musina official stated: “We wished to create a brand new model that pursues uniqueness, one thing that breaks away from cliches. Cosmetics is an prolonged enterprise of style. Like how Musinsa grew with informal avenue manufacturers in a saturated style market, we all know there’s a area of interest market for individuals who search new make-up objects.”
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