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THE WHAT? Following a profitable debut in Canada, Overstock has despatched the US incantation of the brand new merged Overstock and Mattress, Bathtub & Past web sites stay following its acquisition of the bankrupt retailer’s mental property property for US$21.5 million.
THE DETAILS The brand new web site options some 600,000 further SKUs and can proceed underneath the Mattress, Bathtub & Past identification. The Canadian relaunch has been easy, Overstock CEO Jonathan Johnson has revealed and the corporate is hoping that the US reveal will likely be equally uneventful.
THE WHY? The brand new branding will allow Overstock to maneuver away from its roots as a liquidator and supply higher recognition amongst customers. The corporate plans to alter its company identification to replicate the adjustments in the end.
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