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THE WHAT? Richemont has introduced the appointment of Boet Brinkgreve to the newly created function of CEO of Laboratoire de Haute Parfumerie et Beaute.
THE DETAILS Brinkgreve joins the luxurious conglomerate from DSM-Firmenich the place he has labored since 2007, most lately as President of Substances & Group Procurement. On this new function, he’s charged with establishing and main Richemont’s new Laboratoire de Haute Parfumerie et Beauté to allow the six Maisons already concerned in perfume to succeed in vital mass on this extremely aggressive subject.
THE WHY? Johann Rupert, Chairman, commented, “Boet’s function shall be instrumental in enabling our Maisons to succeed in their full potential on this dynamic market, broadening their clientele base while enhancing the Maisons’ capabilities to fulfill the wants of their extremely discerning clientele. Together with his deep information of the perfume trade, prior success in driving new ventures, exceptional monitor report in constructing successful worldwide groups and dedication to sourcing sustainable substances, I’m satisfied that Boet will show to be a notable addition to the Group.”
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