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THE WHAT? Sephora and Zalando’s partnership is not going to be renewed following its two-year pilot. The transfer was described by a spokesperson for the perfumery chain as a ‘mutual and amicable determination’.
THE DETAILS WWD reviews that the LVMH-owned retailer and German e-commerce platform got here to the conclusion that their full potential could be higher realized outdoors of the present partnership after evaluating the pilots in Germany and Italy.
THE WHY? A spokesperson for Sephora advised WWD, “We now have made the choice to refocus our efforts and sources on our core enterprise and personal channels.” In the meantime Zalando issued an announcement revealing that it could ‘give attention to direct partnerships with magnificence manufacturers in Germany and Italy’.
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