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THE WHAT? Sephora has reportedly referred to as off a retail partnership with Reliance Retail as a substitute persevering with its allegiance with Arvind Fashions, in accordance with a report by Mint.
THE DETAILS The Sephora-Reliance tie-in was first reported in September final yr, with Reliance stated to be in superior talks to accumulate the grasp franchise rights for LVMH-owned model.
Had the deal gone by means of, it could give Reliance an even bigger foothold within the Indian home premium magnificence market.
THE WHY? The Indian home market is rising apace, with manufacturers vying to take a slice of the pie. Whereas the partnership with Sephora has allegedly fallen by means of, Reliance is continuing with its personal multi-brand format below the Tira model.
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