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THE WHAT? Aiming to cut back the quantity of packaging going to landfill, Sephora has introduced a brand new nationwide empties program within the U.S. named Magnificence (Re)Purposed, in response to a report by Shiny.
THE DETAILS Launching in Could, some 600 shops throughout the U.S. and Canada will settle for empty packaging from any model and can recycle it through it’s non-profit accomplice Pact.
Sephora can be sharing details about the challenge throughout social, digital and shops.
THE WHY? The status magnificence retailer states that it has a ‘duty to assist lead industry-wide collaboration and alter to assist circularity.’
Desta Raines, Sephora’s Director of Sustainability, continued: “The truth is that discarding magnificence packaging may be advanced for many individuals, together with magnificence shoppers. It was necessary for Sephora to discover a accomplice like Pact who shares our values and, in collaboration, might help to teach our shoppers and the broader {industry} about making the method [of recycling] extra intuitive and accessible for all.”
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