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THE WHAT? Paco Rabanne has introduced that actor and musician Charlie Heaton is about to entrance the marketing campaign for its upcoming new masculine perfume, Phantom Parfum. The Puig-owned model revealed the information through its Twitter account.
THE DETAILS The brand new scent will likely be rolled out from July in journey retail with a global launch following in September. The juice is a mixture of French lavender, black vanilla bean and Haitian vetiver whereas the matt-black bottle is refillable and formed like a robotic.
THE WHY? A favorite amongst Paco Rabanne’s audience, Gen Z, Heaton was the pure selection for the model, WWD reviews. Jerome Leloup, Vice President of Paco Rabanne Magnificence at Puig, informed WWD that Heaton is, “a really fascinating, complicated character, who portrays very effectively the sort of males we’re concerned about portraying at this time – a bit extra complicated, delicate, very magnetic.”
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