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THE WHAT? Sam Cheow has been named as The Estée Lauder Firms Senior Vice President, World Developments and Make-up Product Improvement & Innovation Portfolio.
THE DETAILS Reporting to Carl Haney, EVP Analysis, Product & Innovation Officer, Cheow might be accountable for the worldwide Make-up innovation portfolio, working carefully with Stéphane de La Faverie, Govt Group President, and Make-up Class Lead.
As a part of his function, Cheow might be tasked with overseeing make-up portfolio innovation, main the exterior make-up innovation portfolio and dealing with the Enterprise Advertising & Knowledge (EM&D) to ‘establish, speed up, and scale rising product, idea, type and shopper traits.’
THE WHY? Cheow’s new place is the most recent in a string of appointments for ELC, beginning on the finish of 2022, with the sweetness large updating its journey retail management staff, naming a brand new VP/GM of Jo Malone London UK & Eire, and naming Lahnie Unusual as Senior Vice President, World Common Supervisor, Bobbi Brown Cosmetics.
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