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New York City is without doubt one of the most unimaginable locations on the earth. Yearly, a brand new crop of younger, bright-eyed dreamers arrive into Manhattan all hopeful to catch a break within the massive unhealthy world. It’s not a straightforward pilgrimage. However the trouble of the town – the trains that by no means come, the taxis caught in gridlock, the worth of wine – is all the time value it simply to be amidst the vitality and ambition that coexists in its streets.
However New York Metropolis within the 90s? Nicely, that was a time.
Paying homage to the times of outsized tracksuits, cropped halters, shrunken tees and bucket hats, 15-time Grammy profitable artist Alicia Keys has teamed up with Moncler to launch a really particular capsule assortment. As per the model, it’s one which speaks to “the hotbed of hope, pre-millennial anticipation, and vibrant road model that made up the 90s.”
“Moncler and me go approach again to after I was just a little child throughout these New York winters,” says Keys. “A Moncler was one thing you can see, however not fairly attain but. That top imaginative and prescient of excellence to attempt for. This assortment is like fulfilling that childhood want on an epic scale.”
For the marketing campaign, Keys and photographer Ibrahem Hasan forged next-gen, NY-bred creatives; a poet, a musician, an actress and a singer-songwriter. Within the sequence of movies, Keys and the forged swing excessive above the town’s skyscrapers, a metaphor for these dreamers striving to make their mark in one of many hardest cities on the earth.
The second marketing campaign, by photographer Laura Jane Coulson, hones in on the singer’s persona and character in a sequence of candid and vibrant portraits that introduce us to Alicia Keys: the designer.
If you happen to’ve visited NYC, chances are high you’ve most likely walked alongside Manhattan’s LES with Keys and Jay-Z’s “Empire State Of Mind” mega-track blaring by way of your ear pods. Nobody encapsulates the hope of the town fairly like these crashing piano chords and Keys’ lusty bellowing voice.
The Moncler x Alicia Keys assortment is offered exclusively on Net-a-Porter now and in choose Moncler boutiques and moncler.com. Peruse the marketing campaign beneath.
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