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THE WHAT? Watsons has introduced a partnership with Kenvue, L’Oréal and P&G. The collaboration will leverage the collective experience of the AS Watson-owned magnificence retailer and its provider companions to amplify the influence of their sustainability initiatives.
THE DETAILS With Kenvue, Watsons will promote a region-wide Inexperienced Smiles Marketing campaign throughout Asia geared toward inspiring consumers to make greener decisions in retailer.
The Asian well being and wonder chain is working with P&G and L’Oréal, in the meantime, to encourage recycling of plastic containers by way of their respective Plastic Reborn and Magnificence for Future campaigns.
THE WHY? Malina Ngai, CEO of A.S. Watson (Asia & Europe), reveals, “At Watsons, sustainability is on the coronary heart of our enterprise, and we recognise the significance of prioritising it. Because the main business participant, we take our duty to steer by instance, encouraging our provider companions to affix us in our journey to construct a greater world. We imagine that solely by working collectively, we will create an even bigger optimistic influence to our planet. Our partnership with Kenvue, L’Oréal, and P&G is a big step in direction of attaining our shared sustainability targets.”
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