Zendaya’s First Marketing campaign For Louis Vuitton Has Formally Arrived

Issues we didn’t have on our 2023 bingo card: Zendaya including Louis Vuitton to her checklist of spectacular model ambassadorships, Legislation Roach retiring from movie star styling and the LVMH crown jewel itself being dragged into the drama.

However however, right here we’re! How will we all really feel about it?

After we say it, we’re referring to Zendaya’s first official marketing campaign as a licensed Louis Vuitton lady, after all.

Becoming a member of the likes of, effectively, virtually everybody in Hollywood, Zendaya secured the (Cappucine) bag and served us a wholesome dollop of dreamy, sun-kissed Côte d’Azur realness.

Styled by Roach—don’t get it twisted now, the Chicago-born picture architect did warn us that he wasn’t going anywhere—and shot by Mert Alas and Marcus Piggott, Zendaya actually breathed new life into the Maison’s iconic ads.

See: Léa Seydoux’s sensual femme fatale Cappucine marketing campaign from 2021.

Within the accompanying video, Zendaya takes over a mid-Century fashionable villa in Roquebrune-Cap-Martin. For all its French appeal, the locale isn’t too dissimilar from the modernist penthouses dotted alongside the hillside of Los Angeles, clearly emphasising the synergy between Zendaya’s Californian roots and Louis Vuitton’s wealthy Parisian heritage.

Dressed not in Nicolas Ghesquière’s French lady redux Fall/Winter 2023 collection, Zendaya took to the entrance of the lens in customized creations. 

Contemplating this present despatched shockwaves all over the world due to Zendaya’s very attendance an that video of Law Roach appearing to be snubbed and shoved right into a third-row seat (which was debunked by the stylist himself, btw), we’re thrilled to see all events transferring ahead from this second.

A high of the French Riviera, Zendaya and her dancing accomplice—a sequence of Capucines—sashay round the home to Neil Diamond’s ‘Woman, You’ll Be A Lady Quickly’. A girl certainly—a bona fide LV girlie in her factor.

The montage, regardless of all its glamour, harks again to the second season scene from Euphoria of Rue dancing round her home to Tony Bennet’s ‘Name Me Irresponsible’.

We surprise if Zendaya and Louis Vuitton reside out an alternate actuality the place Rue rode her suitcase full of money straight to the LAX and jumped on a one-way flight to Charles de Gaulle?

Both method, it’s a luxe affair, however not one which has acquired away scot-free. Contemplating Zendaya’s partnership with Louis Vuitton was rumoured to have pressured Roach into early retirement, her first official marketing campaign for the French home was all the time going to be a second that despatched the cultural zeitgeist spiralling.

But when this completely nice marketing campaign was what all of the fuss was over, we’re going to wish a hand-written apology from each social media person who got here for Legislation, Zendaya and LV.

If something, the controversy surrounding this marketing campaign must be that it didn’t function Zendaya’s iconic two-piece tiger print suit, a.ok.a the primary customized LV look she ever wore.

This marketing campaign was a very long time coming, and the top result’s actually simply one other feather in Zendaya’s proverbial hat.

Store Zendaya’s Louis Vuitton marketing campaign look beneath:

Louis Vuitton Capucines BB, $10,500. Store Now.

Louis Vuitton Capucines BB, $9800. Shop Now.