Harrods Celebrates Lunar New Yr with Labelhood Pop-up

LONDON – Harrods is doubling down on its partnership with Chinese fashion retailer and emerging talent support platform Labelhood with a devoted pop-up for the upcoming Lunar New Yr, which is able to land on Feb. 10 for the Yr of the Dragon.

Operating until Feb. 18, the pop-up is roofed in crimson, the colour of luck and auspiciousness in Chinese language tradition, and is adorned with handmade dragon-shaped kites. It presents over 40 kinds from six fashionable Chinese language vogue manufacturers: Uma Wang, M Essential, The Flocks, Ao Sure, Samuel Gui Yang, and Tang Xin Dan.

Along with outfit choices for a slew of Lunar New Yr-themed events slated for the following two weeks, the pop-up sees the return of the household portrait photograph studio. First launched in 2021 in Shanghai by Labelhood, the studio was a success after which made its London debut final yr for the Year of the Rabbit pop-up, in line with Harrods.

“Final yr, China simply reopened. So the story we introduced was about going out, to see the world by way of the lens of China. However this yr, I wished to look inward,” mentioned Tasha Liu, founding father of Labelhood.

Tapping deeper into emotional matters, Labelhood created a pictures collection, which is on show in Harrods, that explored household historical past. By way of the lens of Chinese language panorama photographer Ma Hongjie, the tales of make-up artist Valentina Li, vogue editor Chuyu Wang and historical Nice Wall preserver Yang Na unfold as Ma organizes the households’ belongings, together with furnishings and memorabilia, out within the open.

“The important thing phrase this time is nostalgia. By way of Ma’s lens, we need to showcase these deeply private recollections whereas presenting broader and extra diversified Chinese language-style reunions,” Liu added.

The partnership between the 2 began in 2019 when Harrods started to host its incubation program Hive in Shanghai. Previous to the 2 Lunar New Yr-themed collaborations, the 2 labored on one other initiative that celebrated Chinese fashion design in 2021 with items from Chen Peng, the inaugural winner of the Yu Prize, for which Harrods served as a strategic companion, in addition to Shushu/Tong, Ruohan, and WMWM.

For a holistic festive expertise, Harrods additionally teamed with Mango Tree Restaurant Group’s Dim Sum Terrace on the fourth ground of the division retailer for a Lunar New Yr-themed dim sum high-tea set and, for the primary time, created three limited-edition Chinese language New Yr pantry merchandise: a jar of Dragon Properly inexperienced tea and two hampers, each full of Harrods-made treats and teas.

After the Lunar New Yr pop-up, Harrods is about to unveil its first-ever private members’ club, The Residence in Shanghai, in the spring. The anchor attraction of the membership will probably be Michelin-starred chef Gordon Ramsay taking care of the member’s-only restaurant. It’s understood that Ramsay will journey to China for the opening.

Whereas Liu is on the town for the pop-up, she additionally hosted a day of applications on Sunday that featured a panel dialogue, workshop, and exhibition for Youtopia, an aspirational creatives-facing networking arm below Labelhood, primarily for these from the Chinese language diaspora, supported by Converse.

“We’re increasingly capable of outline what Labelhood means to individuals. I believe ‘oriental youth’ is an excellent expression of who we’re. In Harrods, we carry the very best from China, and outdoors of the retail setting, we’re lastly capable of host an enormous gathering once more to fulfill with the London inventive neighborhood. What intrigued me most is that not solely did we get to fulfill many promising design college students, there are such a lot of future stars in artwork and enterprise administration,” she added.