YSL Magnificence extends Dua Lipa function to cowl make-up pillar

THE WHAT? YSL Magnificence has named Dua Lipa as the worldwide face of its new cosmetics marketing campaign. The singer has fronted the L’Oreal-owned model’s Libre perfume marketing campaign for the previous 5 years.

THE DETAILS In keeping with a report revealed by the Enterprise of Style, the French vogue label has deleted all its posts on social media as a part of a ‘social media reset’. Lipa will seem in publicity for the model’s newest hero franchise, LoveShine.

THE WHY? Enterprise of Style notes that Lipa’s enchantment amongst youthful shoppers is vital to her pull for the model – mixed with its social media stunt, the model is ‘getting into a brand new chapter’, the publication defined, quoting Jordan Radi, International Director of Client Engagement.

Stephan Bezy, Worldwide Common Supervisor, YSL Magnificence, reveals, “Dua Lipa brings an electrifying power to our model, inspiring girls to not simply put on make-up, however to make a press release about who they’re and what they stand for. Her affect is a celebration of individuality, a press release of empowerment, encouraging everybody to embrace their distinctive magnificence with confidence.”